Rebranding and growing the digital presence of a school
The largest homeschool and learning center in the northern region in Malaysia, Pinang A's initially relied on word-of-mouth, banners, and brochures, 90% of Pinang A's inquiries & enrollment now comes from online search and discovery.
We worked with Pinang A's in re-branding and redesigning much of it's digital and physical assets including:
Keeping their original color choice of a black and gold theme, we lightened up the black and redesign their logo, and selected a typeface that was easy to read both digitally and in print.
With the brand-guide established, we built the website with a professional and clean look. With proper optimization for speed and search engine discovery and ranking, their website serves multiple purposes you'd expect a school's website to:
Targeting the keyword of "Penang Homeschool Center", Pinang A's has been the top result, both for google search and maps. 90% of Pinang A's current inquiries and enrollment is currently from online discovery and search. The structure and flow of the website is to educate and guide potential interested parents and guardians to schedule an appointment to visit the school to find out more and consider enrollment.
We documented the school in motion to create assets for their website, social media as well as print. We also shot and produced multiple promotions, music, and highlight videos for Pinang A's.
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