betterthanblouses
The brainchild of a very talented and creative, Kang Pei Shern - A doctor who decided against a high-paying career to take on a non-medical personal project. Unique and versatile, her batik tops are handmade in small batches.
Through the website-making process, it felt like he was somewhat of a business partner emotionally invested for my website to succeed.
In the beginning
At the Pop-Up Market
Peishern was bringing 20 tops each week to the pop-up market - and selling out. Inquiries & orders were coming in via Instagram and Facebook. Dealing with each customer personally, copy and pasting bank-in details, and manually checking transactions wasn't the most optimal workflow to maximize sales.
Web Design & Development
So we built her a website
We worked on:
Customer Wish-list
For that sold-out top. Peishern would know what's the fan-favorite and also notify them when it's in stock!
Payment gateway integration
With SenangPay
Stock and variation management
For the variety of products she has - crop, standard, colors, sizes, sets, etc.
Product Photography
Styled and posed by the founder and designer herself
A big factor of what sells betterthanblouses' products is the personality. Throughout the process of designing, building and taking photos for the website the focus was kept around Peishern Kang and her personality.
Photo & Videography
Besides product photography, we had several photo and video shoots to produce assets for use on the website and social media. Here's a few stills from our favorite set, "Prison Break".
Jono listens and makes sure your website is how you want it, but firm about standards that keeps it professional without compromising your personality.
Design & Branding
Gender-Neutral
Peishern had plans to diversify her product range beyond female-only products
Launch Countdown
Peishern's personality, again, is the focal point for these countdown tiles - part of the campaign before the launch of her website, to generate hype and excitement as well as to drive newsletter sign-ups.
He has enabled my business by giving me the confidence to run my own website independently without fear.