Batik with a personality

Branding, designing and building around a personal brand


The brainchild of a very talented and creative, Kang Pei Shern - A doctor who decided against a high-paying career to take on a non-medical personal project. Unique and versatile, her batik tops are handmade in small batches.

Hand-drawn by @thomaspowellartist

Through the website-making process, it felt like he was somewhat of a business partner emotionally invested for my website to succeed.

Peishern Kang,
Founder of betterthanblouses

In the beginning

At the Pop-Up Market

Peishern was bringing 20 tops each week to the pop-up market - and selling out. Inquiries & orders were coming in via Instagram and Facebook. Dealing with each customer personally, copy and pasting bank-in details, and manually checking transactions wasn't the most optimal workflow to maximize sales.

A big factor of what sells betterthanblouses' products is the personality. Throughout the process of designing, building and taking photos for the website the focus was kept around Peishern Kang and her personality.

Photo & Videography

Besides product photography, we had several photo and video shoots to produce assets for use on the website and social media. Here's a few stills from our favorite set, "Prison Break".

Product photography for betterthanblouses, models posing with btb
betterthanblouses, model photography
Commercial photography for betterthanblouses
commercial photography penang
Penang product commercial photography
Peishern, founder of betterthanblouses

Jono listens and makes sure your website is how you want it, but firm about standards that keeps it professional without compromising your personality.

Peishern Kang,
still having more to say

Design & Branding


Peishern had plans to diversity her product range beyond female-only products

He has enabled my business by giving me the confidence to run my own website independently without fear.

Peishern Kang,
Too kind as she is

Let's work together

We’d love to hear more about your product.
Let’s talk and turn your idea into something even greater!

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