An Industry Leader
Forever Travel is one of the largest, award-winning travel agencies in Malaysia, and the largest in northern Malaysia with 6 branches. We were excited to work with them on their digital presence and online booking platform. Established since 1983, they had a bit of digital-catching-up to do!
Where it started
We started from scratch
Forever Travel had no social media presence.
Zero followers, zero likes.
All inquiries and sales were either through phone calls or walk-ins. Their website was not responsive nor ranking on google, and was only a directory of pdf files. We had some work to do!
First things first
A brand new website
We designed and built a new, mobile-responsive website. We consolidated data such as flights, hotels, fares and pricing and enabled online-booking of group tours, cruises and free-&-easy packages, including a section for promotions.
Search Discovery
Organic Growth
With proper keyword research and SEO optimization, Forever Travel was pulling in an average of over five thousand visitors per month, 80% from organic search traffic. These numbers are from a single month:
Social Media
We started and populated Forever Travel's Facebook page with images and stories of travel, food and experiences from their tour-leaders that audiences would relate to. We also used the page to announce and countdown to the launch of the new website.
After the launch of the website, we:
- Planned campaigns and ads in collaboration with their travel-partners and vendors
- Maximized engagement, drive inquiries and bookings.
- Organically grew Forever Travel page followers from 0 to 33,000 + followers.
- Prepared workflows for their travel executives to submit images and videos for continual engagement and growth.
Travel web application
Built around the trip
The web application brings the whole booking journey together:
- Itinerary listing
- Promotions
- Customer profiles
- User accounts
- Live chat
In the end
The outcome
Forever Travel finally had
- Multiple channels of sales, promotion, communication and feedback besides walk-in and phone calls.
- A top-Ranking website with thousands of monthly visits that handled online bookings, inquiries, and customer complaints.
- A lively social media presence with ongoing campaign, promotions and daily inquiries.
- Measurable metrics and data to fine-tune and maximize the effectiveness of campaigns and promotions.
It's been a pleasure! Our online-channels are great future-proof streams of revenue. We also have measurable results and experienced continual growth.