Forever Travel & Tours

How we helped the largest travel company in Northern Malaysia step up its digital presence over their competitors

An Industry Leader

Forever Travel is one of the largest, award-winning travel agencies in Malaysia, and the largest in northern Malaysia with 6 branches. We were excited to work with them on their digital presence and online booking platform. Established since 1983, they had a bit of digital-catching-up to do!

Where it started

We started from scratch

Forever Travel had no social media presence.

Zero followers, zero likes.

All inquiries and sales were either through phone calls or walk-ins. Their website was not responsive nor ranking on google, and was only a directory of pdf files. We had some work to do!

Search Discovery

Organic Growth

With proper keyword research and SEO optimization, Forever Travel was pulling in an average of over five thousand visitors per month, 80% from organic search traffic. These numbers are from a single month:

Social Media

Facebook

We started and populated Forever Travel's Facebook page with images and stories of travel, food and experiences from their tour-leaders that audiences would relate to. We also used the page to announce and countdown to the launch of the new website.

After the launch of the website, we:

  • Planned campaigns and ads in collaboration with their travel-partners and vendors
  • Maximized engagement, drive inquiries and bookings.
  • Organically grew Forever Travel page followers from 0 to 33,000 + followers.
  • Prepared workflows for their travel executives to submit images and videos for continual engagement and growth.

In the end

The outcome

Forever Travel finally had

  • Multiple channels of sales, promotion, communication and feedback besides walk-in and phone calls.
  • A top-Ranking website with thousands of monthly visits that handled online bookings, inquiries, and customer complaints.
  • A lively social media presence with ongoing campaign, promotions and daily inquiries.
  • Measurable metrics and data to fine-tune and maximize the effectiveness of campaigns and promotions.

It's been a pleasure! Our online-channels are great future-proof streams of revenue. We also have measurable results and experienced continual growth.

Ian Ling,
Business Admin at Forever Travel

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